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An Experienced Team of Technology Leaders

Anthony Ambrose - President and CEO

Anthony Ambrose joined Data I/O in October 2012 and is our President, CEO and a Board Member. Anthony has a passion for product development and new technology. He led product divisions and global engineering teams at Intel and Radisys, creating the standard high volume server platforms in enterprise and telecom markets. As a consultant, Anthony helped technology companies, funds, and early stage companies create winning product and investment plans.

Anthony has a Bachelors of Science in Engineering Degree, Magna cum Laude, from Princeton University.  Anthony has two US patents granted, and is a member of the Evergreen Health Foundation Board of Trustees.

Joel Hatlen - Vice President, COO and CFO

Joel Hatlen joined Data I/O in September 1991 and has been our Vice President, Chief Financial Officer, Secretary and Treasurer since January 1998.  He served as Chief Accounting Officer since February 1997 and served as Corporate Controller from December 1993 to December 1997.  Previously, he was Tax Manager and Senior Tax Accountant.  From September 1981 until joining Data I/O, Joel was employed by Ernst & Young LLP as a Certified Public Accountant, where his most recent position was Senior Manager.  Joel holds a Masters in Taxation from Golden Gate University and a Bachelors in Business Administration in Accounting from Pacific Lutheran University.

Rajeev Gulati - Vice President and CTO

Rajeev Gulati joined Data I/O in July 2013 and is our Chief Technology Officer and Vice President of Engineering.  Prior to Data I/O, Rajeev served as Director of Software Engineering for AMD responsible for tools, compiler strategy and execution from 2006 to 2013.  He has an extensive background in software, systems and applying technology to develop new markets.  Previously, he served as Director of Strategy and Planning at Freescale from 2004 to 2006; as Director of Embedded Products at Metrowerks (acquired by Motorola) from 2000 to 2004 and Director of Compilers, Libraries & Performance Tools from 1997 to 2000; and engineering and programmer positions at Apple Computer, IBM and Pacific-Sierra Research.  Rajeev holds a Master of Science in Electrical & Computer Engineering from the University of Texas, Austin and a BE in Electrical Engineering from Delhi College of Engineering, New Delhi.

Michael Tidwell - Vice President Marketing & Business Development

Michael joined Data I/O in May 2019 and brings a wealth of experience in Software, Security and Product Management to Data I/O. Prior to Data I/O, he was VP of Marketing & Business Development at Tignis, an AI and machine learning startup. From 2012 to 2018 Michael was head of Marketing and Business Development at Sansa Security, a leading SW security IP provider that was sold to ARM Holdings. Prior to Sansa, Michael was Vice President of Business and Market Development at BSQUARE Corporation. Michael has a Master of Science in Electrical Engineering from the University of Washington and a Bachelor of Electrical Engineering (Summa Cum Laude) from Georgia Institute of Technology.

Helmut Pflaum - Geschäftsführer (Managing Director) of Data I/O GmbH and Director of EMEA Sales

Helmut Pflaum joined Data I/O Corporation (NASDAQ: DAIO) in 2013 as the Geschäftsführer (Managing Director) of Data I/O GmbH and Director of EMEA Sales. He is responsible for leading all Data I/O activities in EMEA including growing revenues and customer satisfaction with EMEA based local and global customers. Helmut focuses on the automotive and security industries, and has been instrumental in developing the market for Data I/O security provisioning solutions, including the SentriX platform. His previous responsibilities were member of managing board of MTQ Test Solutions, director of Sales at LTX Corporation, Sales and Marketing Director at Dr. Eschke Elektronik GmbH and Chief Technology Officer at SZ Testsysteme GmbH.